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  • Writer's pictureFrancesca Mazzola

Urban souls: Salerno

A cathedral, shabby walls and the city centre. Salerno as the story teller of 2019 fashion trends.

Salerno is a town positioned between Naples and the Amalfi coast. Its roads, narrow streets and the tangibly salty fragrance of its walls make it the perfect setting.


This photo shoot shows 2019 trends worn by normal people.


Women's trends this year will be unisex clothing inspired by the new wave coming from the 2000s. This doesn't mean that low waist jeans are included in this post though, sportswear is still the main influence this year.


Menswear is going back to the '70s with a romantic twist and the never ending presence of denim. The colour scale goes from optic white to a dark brown. Only sporty twists admitted.


The silky foulard reflects a lighter pattern to the darker shades of the bomber jacket becoming an essential detail.


The elegance of the ancient columns are the background to these outfits perfect for spring/summer 2019.


The middle east inspired veil matches with vintage sports tops completed by a pair of Nike Air sneakers.


Pure Magnum PI style with a bucket hat: the real protagonist of 2019 trends. Red is the predominant colour while sunglasses reinforce the whole look.

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